Political Marketing and Management in Ghana: A New Architecture (Palgrave Studies in Political Marketing and Management) PDF
: Political Marketing and Management in Ghana: A New Architecture (Palgrave Studies in Political Marketing and Management)
ISBN : #3319573721 | Date : 2017-08-10
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PDF-08f88 | This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and M… Political Marketing and Management in Ghana: A New Architecture (Palgrave Studies in Political Marketing and Management)
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